influencer marketing . strategy game . community building
infinite galaxy
the brief
Create awareness for a new game in a very competitive strategy game global market and attract top spenders to play and spend in the game.
our strategy
Develop, nurture and maintain a highly engaged global community of top spending players; Organized live streaming events with top mobile game influencers; Hundreds of specialized strategy game influencers and alliances recruited; Hundreds of alliances lead by our content creators are created
our achievements
1,500
Hours of tutorials and live streaming sessions curated
15%
Of global revenue contributed
20,000
Highly engaged global spending players is managed
making things spiral
On-going Community Building and Maintenance
In 12 months, 1,500 hours of game play tutorial or livestream sessions published on YouTube and Twitch via 200+ selected influencers and top spenders event engagement.
200% increase in Total Video Views than planned, 150% increase in Installs than planned, 300% increase in players community than planned